Online Certificate Series: Social Media Strategies in Health Care
Live course coming September 15 – October 2, 2025.
Register now to receive early access to all additional on-demand resources.
Social media trends, tools and rules change quickly in health care. Consumer preferences differ greatly among each social platform, requiring health care marketers and communicators to stay up to date on the latest trends that will engage their audience. In Health Care Social Media Certificate Series, we dive into the hottest topics in health care social media and discuss best practices (as well as what to avoid) from your peers.
Format & Additional Resources: Along with six new live webinars, you will have access to over 15 webinar recordings from last year’s SHSMD conference as well from the 2022-2024 social media series. Scroll down to view webinar titles.
Digital Badge: Upon completing the course requirements, you will be awarded a digital certificate you can share on your social platforms, including LinkedIn, Twitter and Facebook.
10% registration discount available for groups of 3 or more. Contact SHSMD@aha.org for the group rate.
2024 Conference Recordings:
- HIPAA, FTC, and State Laws: What You Need to Know - 2024 Edition!
- Social Media + Health Care Heroes: A Dynamic Duo
2023–2024 Webinar Recordings:
2024 Webinars:
- Video, Vampires & Vagabonds: The Recipe for Quality Storytelling in Video Format
- Tapping into Gen Z: Harnessing Social Media to Engage the Next Generation of Health Care Consumers
- What We Learned from Our TikTok "Icks" Crisis
- #Let'sGetSocial: What is the Risk of Social?
- Your Doctors Are The Only Influencers You Need. Here's How To Activate Them — and Get Them Excited — About Your Short-Form Video
- Minding the Minefield: Navigating Online Hostility and Fostering Mental Resilience
- Podcast Marketing Made Simple: How to Elevate your Brand through Video/Audio Podcasts
2023 Webinars:
- A Winning Social Strategy You Have the Resources to Start Now
- Social Media Success Blueprint: Unlocking the Power of Strategic Content Strategies
- What’s on the Menu? Creating a Delicious Social Strategy
- Ochsner Health: Using Influencer Marketing to Amplify Ongoing Population Health Efforts
- How to Leverage Your Personal Brand on LinkedIn to Amplify Your Organization
- Hospitals that do Podcast Marketing Right. What they know!