Strategic Planning in Health Care Credential Series

November 5, 2024 - January 31, 2025

Learn how to develop a strategic plan that will lead your organization through change.

According to intelligence services company IntelliBridge, only 10% of organizations successfully implement and execute strategic planning. That's because strategic planning is a complex process that requires a deep understanding of the health care field, the ability to assess key trends and challenges, and the skills to develop and implement effective strategies.

This comprehensive two-course program will teach you how to:

• Align your strategic plan with your organization’s mission, vision, and values.
• Identify and assess key trends and challenges in the health care field.
• Develop effective strategies to achieve your organization’s goals and objectives.
• Communicate and implement your plan successfully.

How will this course benefit your career?

• Increased earning potential - According to a SHSMD 2021 survey of compensation, salaries were significantly higher for those with strategic planning skills.  
• Career advancement - The skills taught in this course are essential for those that aspire to advance to leadership positions. 
• Improved job satisfaction - Individuals involved in strategy have the opportunity to make a real difference in their organization and help improve the quality of care for patients.
• Competitive advantage - Organizations with strong strategic plans are better positioned to succeed in today's competitive environment. 

 For groups of 3 or more, a 10% discount is available. Please contact shsmd@aha.org.

Agenda

Please note: All live webinars will be held 12 p.m. to 1 p.m. CT, unless otherwise noted.

We encourage you to participate as much as possible during the live webinars, but in the event you cannot attend, all modules are recorded and available 24/7.

Course 1: Strategic Planning Process and Content

Module 1: Designing an Effective Strategic Planning Process
Date: Tuesday, November 5, 2024
Time: 12 – 1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PT
Instructor: Suzanne Krentz

Module 2: Elements of a Strategic Plan
Date: Thursday, November 7, 2024
Time: 12 – 1 p.m. CT | 1-2 p.m. ET | 10-11am PT
Instructor: Ruth Portacci

Module 3: Strategic Metrics (Key Performance Indicators)
Date: Tuesday, November 12, 2024
Time: 12 – 1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PT
Instructor: Suzanne Krentz

Module 4: Understanding Context and Being Future Focused
Date: Tuesday, December 3, 2024
Time: 11 – 12 p.m. CT | 12-1 p.m. ET | 9-10 a.m. PT
Instructor: Jeff Kraut

Course 2: Successful Plan Execution

Module 1: Developing a Tactical Plan
Date: Thursday, January 9, 2025
Time: 11 – 12 p.m. CT | 12-1 p.m. ET | 9-10 a.m. PT
Instructor: Jeff Kraut

Module 2: Communicating the Strategic Plan to Different Stakeholders
Date: Tuesday, January 14, 2025
Time: 12 – 1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PT
Instructor: Suzanne Krentz

Module 3: Integrating and Aligning the Strategic Plan with Financial Planning
Date: Tuesday, January 21, 2025
Time: 12 – 1 p.m. CT | 1-2 p.m. ET | 10-11 a.m. PT
Instructor: Ruth Portacci

Module 4: Bridging Worlds
Date: Available on demand

Only upon completion of all the credential requirements will registrants receive a SHSMD Strategic Planning in Health Care Credential. This includes completion of assignments, discussion board, exams, quizzes, and evaluations.