SHSMD Connections Bytes On Demand

Handling a "Happy Crisis": A Case Study in Managing a Positive Media Frenzy

Carson King, a 24-year-old Iowa State Cyclone fan, surprised the nation by turning a comical sign held up during an ESPN College GameDay broadcast into a multi-million-dollar fundraising campaign for University of Iowa Stead Family Children’s Hospital.

Learn how the hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.

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