Sparking Change - Submissions from the Field
We are celebrating those who have sparked change in the field. View the reports, videos and photos that show how your colleagues are Sparking Change!
Henry Mayo Newhall Hospital
Education Series "Girl Talk."
Late last summer we launched an education series for Women titled "Girl Talk." Each session includes a panel of female physicians. The physicians answer questions from attendees. Food and drink are served. The idea is to create a relaxed atmosphere in which women can feel free to ask any question. Topics covered so far include breast health and menopause. Attendance so far has exceeded our expectations, with 75 to 100+ women attending. Future sessions will focus on cancer prevention, heart disease, and other topics.
Submitted By: Patrick Moody, Director of Marketing, Public and Community Relations, Henry Mayo Newhall Hospital
Hazelden Betty Ford Foundation
Video Testimonial From Melissa Fors Shackelford
Hear about Melissa Fors Shackleford's experience as a SHSMD member. She also shares her experience with someone who is "Sparking Change" in the health care marketing field.
Submitted By: Melissa Fors Shackelford, Vice President of Marketing, Hazelden Betty Ford Foundation
SHSMD Leadership Roundtable: Guiding and Developing Teams During Turbulent Times
Watch the panel conversation – featuring senior leaders from the SHSMD board – help your team thrive during an unpredictable future.
Featuring:
Christine Albert, Senior Vice President of Marketing and Communications at LCMC Health
Lisa Schiller, Chief Communication and Marketing Officer at UNC Health Care & UNC School of Medicine
Alan Shoebridge, Associate Vice President, National Communications at Providence - Oregon
David Grandy, National Vice President, Innovation at Kaiser Permanente
Shriners Children's West Region
There’s no doubt two years of pandemic-induced remote work and travel restrictions nearly extinguished the flames of teamwork, camaraderie and collaboration within the Shriners Children’s west region marketing and communications team. So when our organization gave the “all clear” to resume business travel, one of the first things we did to ignite the spark was convene a regional leadership retreat at our medical center in Pasadena, California. MarCom leaders from California, Hawaii, Oregon, Washington and Utah—including some who had never met face-to-face—flew in for three days of bonding, strategizing and planning. We laughed! We cried! We ate the most amazing tacos! And we pulled some strings for a backlot tour of Warner Bros. studios, including a visit to the famous “Friends” couch and a replica of the Central Perk coffee joint, where we posed for a team photo flashing our best west region “W” sign. Sure we solved some problems and tackled some projects together, but the big win was forging relationships and trust to carry the team forward.
Submitted By: Michael Babcock, Senior Regional Director of Marketing & Communications, Shriners Children's
White Plains Hospital
Our team works to support and promote the incredible work of our doctor, nurses, and other clinical and non-clinical staff in caring for our community. We leverage each team member’s unique expertise in writing, design, media relations, community outreach, event planning and so much more. Thank you SHSMD for the opportunity to amplify our team’s important role in supporting our hospital!
Submitted By: Dawn French, Senior Vice President Marketing & Community Outreach, White Plains Hospital
Tanner Health System
#ExperienceTanner Marketing Recruitment Campaign Case Study
Human Resources and Marketing Strategy and Planning started a new recruitment and retention program in January of 2022 to help increase team member retention and improve recruitment efforts across the system. Marketing continues to work closely with the Talent Acquisition team to relay information with the campaign, while strategizing other ways to help fill jobs quickly.
Submitted By: Hannah Collins, Marketing Strategy Coordinator, Tanner Health System
Cottage Health
To help increase access to care for our Spanish speaking communities, Cottage Health launched Cottage Virtual Care – Spanish on October 17, 2022. The launch marks the ability to offer medical provider visits online for low-acuity care, 24/7/365 in Spanish.
Submitted By: Isaac Tufvesson, Telehealth Supervisor, Cottage Health
St. James Parish Hospital
St. James Parish Hospital, a 25-bed Critical Access Hospital in rural Louisiana, implemented a new Electronic Health Record in 2021. For the first time, patients now have access to one patient portal for all hospital and clinic services. In September, the hospital offered walk-in screenings to the community and used this as an opportunity to increase portal adoption. Patients were told they would get results in the mail within a week or could access same-day results within their portal. The hospital’s IT Team set up a portal helpdesk near the exit of the screenings to help patients enroll for the first time, change passwords, download the portal app and navigate features on the portal. The poster near the helpdesk included a photo of the app and a QR code which allowed patients to self-enroll. Patients that were in a rush were given a flyer with the same information to make the process simple. The month of our screening event and portal help desk, we saw our largest increase in new portal enrollments of the entire fiscal year and portal page visits (usage) increased 50% indicating that people were not only on the portal, but using the many features available. This same month we also had a record number of online collections (portal bill pay) and our 2nd highest number of online appointments booked (portal direct booking), both metrics we work to grow.
Submitted By: Kassie Roussel, Director of Marketing & Foundation, St. James Parish Hospital
