SHSMD Virtual Seminar: Leveraging AI in Health Care Marketing and Communications - Speaker Bios
Mark Brandes, Director of Analytics and Decision Science at Hedy & Hopp
I'm the Director of Analytics and Decision Sciences at Hedy & Hopp, a healthcare marketing agency. I've been in the marketing analytics world for over 10 years and have experience in Google Analytics, Adobe Analytics, Piwik, and the list goes on. My happy place is typically working inside of Google Tag Manager, inside an excel spreadsheet, or creating a measurement strategy for a client. Typically in my experience, analytics tends to come last in the marketing conversation and I've made it my mission to help people understand why it should come first.
I was born and raised in Mid-Missouri and currently live in Saint Louis with my wife and son. In my free time you can catch me tinkering with something around my house, working outside in my garden, playing with my son, or attending a STLCitySC soccer game.
Jenny Bristow, CEO at Hedy & Hopp
Jenny Bristow is the CEO and Founder of Hedy & Hopp - a full-service and fully-healthcare marketing agency. H&H is passionate about improving patient's access to care through smarter marketing programs. Prior to starting H&H, Jenny launched, grew, and sold a digital agency in Seattle and worked at Amazon. In 2019, the St. Louis Business Journal named H&H the #1 Fastest Growing Company in St. Louis, and Jenny was named a top female business owner in 2023. Jenny is the creator and host of the award-winning podcast We Are, Marketing Happy—A Healthcare Marketing Podcast.
Chris Hemphill, Director of Commercial Intelligence at Woebot Health
Chris Hemphill focuses on how data science can help us understand and improve the human condition. Hemphill is Director of Commercial Intelligence at Woebot Health, a role that combines data science with AI strategy for health systems and insurers. This work at the intersection of tech and strategy has a broader theme: working with healthcare leaders to drive ethical and effective decisions with AI and algorithms.
Hemphill started and led data ethics initiatives at Actium Health, which led to collaborations between Chicago Booth’s Center for Applied AI and reduced racial and gender bias in algorithms. Hemphill’s current focus is on engagement arcs and uncovering unseen population health needs in the digital mental health sector.
Dr. Pauline Hoffmann, Associate Professor, Senior Public Fellow, St. Bonaventure University and Cattaraugus County Health Department
Infodemiologist, Pauline W. Hoffmann Ph.D., is a scholar practitioner molding the minds of her students and practicing what she preaches. She has a LinkedIn newsletter titled WTF? (What the Facts?) which delves into all things infodemic. She is the author of Fake News, Witch Hunts & Conspiracy Theories: An Infodemiologist's Guide to the Truth. She received her doctorate and master’s degrees in communication from the State University of New York at Buffalo and her Bachelor of Science degree in biology from St. Bonaventure University. Additionally, she completed the World Health Organization Infodemic Manager Training Program. She is a Senior New York State Public Health Fellow working with the Cattaraugus County Health Department on strategic and communication planning and implementation. She is also a Richard P. Nathan Public Policy Fellow working on disinformation related to lead poisoning as it impacts public health.
Kim Kelley, Founder, Creative Director, Ali’i Marketing by Design Kim Kelley is a seasoned professional with over 25 years of experience in marketing, advertising, graphic design, and digital marketing. She founded Ali’i Marketing By Design in 2006 on Hawaii’s Big Island and has since served clients nationwide from her base in Colorado. Kim’s career began in advertising and broadcast television before she established the marketing departments for two outpatient radiology imaging centers in Washington and California. She is a public speaker and a contributing writer for industry magazines. Kim is also a highly engaged member of the Radiology Business Management Association (RBMA), holding key leadership roles, chairing various committees, and receiving prestigious awards, including the RBMA Global Achievement award in 2011 and recognition as a Fellow of the RBMA in 2013, and a Special Recognition Award for her influential work in re-branding the organization.
Christina Paik, Sr. Marketing Automation Specialist, Ochsner Health
Christina Paik is a proficient marketing strategist with a passion for creative design and email development. In her current position at Ochsner Health in New Orleans, Christina is dedicated to improving campaigns with evolving designs, dynamic content, and the use of predictive and generative AI tools within an enterprise-wide CRM system for fueling marketing automation strategies. With a remarkable aptitude for navigating new trends and visionary thinking, she excels in crafting integrated email campaign designs and HTML email development. Christina and her team consistently design, deploy, and optimize innovative marketing automation campaigns, ensuring a patient-centric approach at every interaction.
Mark Roberts, Senior SEO Analyst, Medical University of South Carolina
Mark Roberts is an SEO expert at the Medical University of South Carolina who is passionate about bridging the language gap between healthcare professionals and patients. With a background in print journalism, filmmaking, television production, and marketing, he excels in creating tailored, data-driven strategies to enhance online visibility for healthcare providers. His work ensures that patients find the best possible care through effective communication and search engine optimization, ultimately optimizing both user experiences and lives.
Julie Sheedy, Chief Marketing and Engagement Officer, Loretto Julie Sheedy is Chief Marketing & Engagement Officer at Loretto, a comprehensive post-acute, health care system in New York serving 10,000 individuals across 19 programs through the work of 2500 employees. She is a seasoned health care marketer with extensive transformational leadership in award-winning, visionary marketing and communications programs to build brand loyalty, grow digital exposure, and increase employee engagement. She speaks regularly on strategic communications, serves on the PRSA Health Academy Executive Committee and is a graduate of the Stagen Academy’s Integral Leadership program. She was named a “Top Women in PR” and a “Top Woman in Communications” by Regan Communications.
Kevin Tripodi, SVP, Group Creative Director, Mower
Kevin is an award-winning, results-driven creative leader who brings a wealth of health care experience—including positions in the OR, ER and Radiology—to marketing. Kevin taps into his unique experience and insights, to develop creative strategies and platforms that build deep, human connections—and deliver measurable outcomes. Kevin has inspired a wide range of health care organizations turn business challenges into opportunities, often nudging them beyond their comfort zones to campaigns that break through and connect authentically.
Kylie Worley, Marketing Automation Supervisor, Ochsner Health Kylie Worley is an accomplished marketing strategist with a passion for using unique data to drive marketing success. Kylie's current role focuses on leveraging an enterprise-wide CRM system to power marketing automation strategies at Ochsner Health in New Orleans. With an accomplished ability to navigate complex organizations and visions, she thrives in integrated campaign design and strategy development. Embracing the Salesforce mantra of “Blaze Your Trail,” Kylie and her team design and run innovative, EMR-integrated marketing automation campaigns to serve up consumer-centric marketing at every interaction.