![SHSMD Connections Bytes Workshops Header](/sites/default/files/2020-08/workshops.png)
SHSMD Connections Bytes On Demand
Handling a "Happy Crisis": A Case Study in Managing a Positive Media Frenzy
Carson King, a 24-year-old Iowa State Cyclone fan, surprised the nation by turning a comical sign held up during an ESPN College GameDay broadcast into a multi-million-dollar fundraising campaign for University of Iowa Stead Family Children’s Hospital.
Learn how the hospital’s strategic communications staff used a crisis communications plan to team with marketing, university athletics, and the university’s philanthropic office to manage social and traditional media.
Members-only. To view this protected content, log in above. Join today for immediate access!