How to Know When Your Digital Marketing Campaigns are Working: Measuring what Matters in Health Care Marketing

Join health care digital marketing expert Glenn Elliott from Hackensack Meridian and Freshpaint’s VP of Marketing Ray Mina for an insightful dive into health care marketing analytics. In a field marked by razor-thin margins and tight budgets, measuring performance is crucial for health care marketing teams. What key metrics should you focus on? What makes health care marketing uniquely challenging to measure? And how can you achieve all this with a privacy-first approach?

Glenn will share his firsthand experience and digital marketing expertise, offering valuable insights and inspiration to help you navigate these challenges and excel in your marketing efforts. Don’t miss this opportunity to learn from the best in the field!

1. Understand why a privacy-first approach is essential in health care marketing.
2. Identify the key metrics for evaluating the performance of your digital marketing efforts.
3. Explore the future of health care marketing analytics.

DATE & TIME:

Wed, Sep 18, 2024 | 12p.m. - 1p.m. CT | 1p.m. - 2p.m. ET | 10a.m. - 11a.m. PT

SPEAKERS:

Ray Mina, VP of Marketing at Freshpaint

Glenn Elliott, Strategic Marketing Executive, Manager of Digital Applications at Hackensack Meridian Health