Statistics

Definition: Analyze quantitative data to extract meaning and actionable insights data for consumption by decision makers. Example: Use simple statistics, such as mean, median, mode, and standard deviation to summarize data.

Relates to: Generate Data-Driven Insight

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Three Statistical Concepts All Marketing Professionals Should Know and Use

BOOKS

AHA Hospital Services, 2016 Edition
Calculating and Reporting Healthcare Statistics, 4th Edition
Healthcare Relationship Marketing
Statistical Methods in Healthcare, 1st Edition 

COURSE, WORKSHOP, OR SEMINAR

Data-Driven Marketing (Certificate Program) 
Predictive Analytics Certificate Program
Statistics with Excel Part One 

TOOL RESOURCES

Tools to support this skill may include:

Claims Data: Using patient personas for more effective healthcare marketing
Claims Data: Using Medical Claims Data for Medical Marketing
ERM, PRM, CRM: CRM for Every Budget: You Don't Have to Go Big or Go Home
ERM, PRM, CRM: Empowering a Strong Brand: Scripps Health Integrates CRM into Its Marketing Mix
ERM, PRM, CRM: Healthcare Market Research (Part 3: Healthcare Marketing Certificate Series)
ERSI Tapestry Data: Esri ArcGIS Desktop Association Certification Study Guide
ESRI Tapestry Data: Tapestry Segmentation
Social Media Data: Mining the Social Web: Data Mining Facebook, Twitter, LinkedIn, Google+, GitHub, and More, 2nd Edition
Very Granular Demographic Data: Big Data Analytics for Healthcare