Storytelling
Definition: Capture peoples’ imagination and interest by creating a narrative that appeals to the heart (inspiring vision), mind (credible evidence), and how-to (personal evidence). Example: Capture the essence of learning from data in revisualizing a product or service.
Relates to: Generate Data-Driven Insight and Tell Stories. Create Experiences
SKILL DEVELOPMENT RESOURCES
ONLINE RESOURCES
Building a Content Hub to Bridge Worlds (and Tell Stories)
Getting the Most Out of Your Media Relations
In the Shadow of Giants: Transforming the Brand of Cleveland
The Art of Storytelling in Health Care Branding
The Power of Persuasion: Storytelling & Personas in Content Marketing
BOOKS
Dashboards: Storytelling With Data: A Data Visualization Guide for Business Professionals
Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
HBR Guide to Persuasive Presentations
Illuminate: Ignite Change Through Speeches, Stories, Ceremonies, and Symbols
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Slide:ology: The Art and Science of Creating Great Presentations, 1st Edition
TED Talks Storytelling: 23 Storytelling Techniques from the Best TED Talks
The Storytelling Animal: How Stories Make Us Human, 1st Edition
COURSE, WORKSHOP, OR SEMINAR
Digital Storytelling Strategy
VisualStory 1 Day
TOOL RESOURCES
Tools to support this skill may include:
Answer "Why" first, then "What" and "How": Start With Why
Answer "Why" first, then "What" and "How": Start with Why: How Great Leaders Inspire Everyone to Take Action
Answer "Why" first, then "What" and "How": Why your B2B content marketing should 'Start With Why'
Dashboards: Visual Storytelling with D3: An Introduction to Data Visualization in JavaScript, 1st Edition
Dashboards: What to Measure: Metrics and Dashboards to Prove Value
Mind Maps: Mind Mapping: A Simpler Way to Capture Information
Mind Maps: Six Thinking Hats
Mind Maps: The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential
Storyboards: Data-Driven Marketing: How to Create & Optimize A Content Strategy with Data at Its Core
Storyboards: Rethinking Strategy Through Storyboards
Storyboards: Storyboarding: The Secret to Creating More Engaging Content
Storyboards: The 8 Steps to Creating A Great Storyboard
Vignettes: Word of Mouth Mouse and Mobile: A Sequel of Five-Minute Marketing with More Quick-Read Insights to Leverage Your Story in an Accelerated World