Goin' Country? A Rural Market Penetration Strategy for Tertiary Hospital Business Development

Success in today's healthcare environment demands a forward-thinking strategy and methodical use of robust data. Learn how a two-hospital Midwest tertiary healthcare system developed and constructed a medically integrated fitness center in its rural secondary service area and, in the process: identified an interim outreach expansion opportunity, developed a comprehensive plan, and began a fast-paced journey to implement a multispecialty outpatient clinic in 16 weeks. The project manager and marketing partner will address physician engagement and partnering; building goodwill and engaging the community; lessons learned from an aggressive project timeline; and post-implementation results and ROI.