Greeting the On-Demand Consumer with Transparency to Drive Urgent Care Growth (Advanced)

How can you profitably grow your urgent care business? Is it possible to delight consumers and physicians alike? How can you earn consumer respect and trust? How can you use urgent care to drive lifetime patient loyalty? This session covers Sentara Healthcare's journey to drive urgent care growth and profitability. Learn how the health system embraced consumer-centered transparency "in the form of online scheduling, posted wait times, and provider ratings and reviews" to increase patient volumes, improve the customer experience, and achieve profitability in the urgent care setting.