Leading Change from the "Other" C-Suite (That's Communications)

While real-time analysis of the US Ebola panic focused on the obvious-crisis communications-a new, deeper look reveals significant gaps in the fundamentals of internal and external communications needed to reach, teach, and reassure a frightened public and our own employees. From hospital nurses demanding better training, to public officials who fueled rather than quelled citizen concerns, the 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.

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