Physician Relations Inside and Out: Launching and Fueling Your Program for the Long Haul

Are you launching or re-launching a physician relations program? Hear how Valley Health built a program from the ground up, using a well-planned strategy. Learn how to develop a business plan integrating communication best practices that gain ongoing access to physicians and deliver results! From talent assessment to sales training, medical education, and physician intel, to honing key messages and reinforcing those key messages through varying communication channels, Valley Health has taken its physician liaison program to the next level. You can, too!

• Carol Koenecke-Grant, Vice President of Strategic Services, Valley Health System
• Sherry Borchelt, AVP of Strategic Planning, Private Health News

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