Python What? The Strategist as Data Geek

What is the role of a planning or marketing analyst today? What skills are needed? LifePoint and Stratasan will share thoughts on the role of the strategist as data geek. This session will discuss the role of strategists to understand what data are needed, how insights can be produced, and how to use the data to help make better decisions. While reading the Bridging Worlds research study, some planners and marketers may be scratching their heads at some tools listed: Python, Hadoop, R and JavaScript. We will explain these tools and others in a down-to-earth, easy-to-understand, planner and marketer language.