Using a Patient-Centered Approach for a System-Wide Website Redesign

Being a health system in "The Sweetest Place on Earth" means living up to high customer experience expectations. To make its website as sweet as the town's iconic chocolate bar, Penn State Milton S. Hershey Medical Center took a patient-centered approach when redesigning its web presence. In this session, hear how Penn State used patient input throughout the redesign and how those approaches influenced the design direction. Learn the basics of human-centered design and discuss lessons-learned from a redesign that included the websites of a health system, a children's hospital, and a college of medicine.