COVID-19: Effective Communications Resources
Vaccine Distribution and Communications: A SHSMD Member Collaborative Workshop | Recording & Toolkit
A recording of a SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
One-of-a-kind SHSMD member collaborative workshop on the hottest topic: vaccine distribution and communication plans.
To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals…
Panelists from Michigan Medicine discussed what they've learned the past couple months, how they're thinking differently & what the new "normal" might look like.
Supporting documents/resources:
Return to SHSMD COVID-19 Conversations Series
Living In A Post-Pandemic World: What Is The New Normal For Marketing and Communication Departments?
Join the Michigan Medicine leaders as they talk about what they’ve learned during the COVID-19 pandemic, how they’re thinking differently, and what the new “normal” might look like.
In this webinar, health care provider panelists shared how their organizations have adapted their patient access procedures to ensure a safe environment for delivering care. They addressed how they’re navigating patients to alternative care settings, like telehealth, and how they're providing their…
This webinar reviewing COVID-19 communication tools including internal messaging, community messaging, media messaging, and ready-to-use messaging, helping communicators deliver important information.