Engaging Physicians in Digital Marketing

Digital marketing has never been more crucial, needing partnerships to convey messages, identify value and obtain resource commitment.  Learn how marketing digital executives have effectively engaged clinicians to optimize reputation, preference and brand.  Hear how two leading health systems have integrated physicians into the digital marketing agenda to capture customers and build reputation and volume, against the backdrop of new insights from clinicians and consumers. Recognize how to navigate the internal partnerships and market facing partnerships to drive value for customer and clinician engagement.

• Learn customer and clinician viewpoints on digital engagement
• Hear real-life stories of how marketing leaders are teaming with physicians to convey digital health to shape the consumer health agenda converging with marketing and digital innovation
• Identify tactics for how marketing digital leaders are partnering with physicians to co-create and align with the value and pace of change

Sponsored by Accenture*

Presenters:

Linda MacCracken

Associate Director, Consumer Engagement

Accenture

Aaron Watkins

Senior Director Digital,

Johns Hopkins Medicine

William “Skip” Hidlay

CCMO, Chief Communications and Marketing Officer

Ohio State Wexner Medical Center