The Ultimate Playbook to Humanize Health Care Brands and Move People to Action
Live webinar: Wednesday, May 25, 2022 | 12:00-1:00 p.m. Central
Watch the webinar recording.
View the presentation slides.
Creating a more human brand experience has never been more critical to success in our industry. Join this webinar to hear highlights from the playbook that unlocks opportunities you can leverage today and tomorrow to drive experience change in your organization.
Be among the first to see the Executive Summary of the new Humanizing Brand Experience Vol 5 report. This deep, human-centric examination of brand and experience needs in the health care industry was informed by more than 28,000 consumers and with rankings of more than 200 brands across the country. The report highlights emerging consumer trends, needs, and behaviors that have arisen as we begin to leave the pandemic behind us. By modeling behavior and segmenting consumers based on the latest attitudes to health, care, and wellness, marketing leaders can leverage these insights to guide strategy and tactics as we enter a new era of health care focused on holistic health, diversity and inclusion, self-management, and virtual care.
Learning Objectives:
- Understand key trends around mental health, virtual care, holistic health, self-care, delayed care, and more
- Examine the new human-centered health care segmentation
- Dig into the top 50+ drivers across the 4 dimensions --Intellectual, Emotional, Sensorial, and Behavioral—to understand how consumers make decisions about health care
- See the rankings of the top 200 most human brands