Do Hospital Awards Drive Consumer Decisions?

Members and Nonmembers:

View the SHSMD Education Recorded Webinar
Download a PDF of the presentation.

Are you spending too much promoting hospital awards? Take an eye-opening look at what health care consumers really think of hospital quality awards and how these rankings drive their health care decisions. During this engaging discussion, you'll take a deep dive into data from an online survey that Wax conducted to reach 1,000 consumers nationwide and discover if promoting awards actually moves the needle. The data was equally collected across the four Census Bureau-designated regions and cross-tabulated by income, gender and age to provide meaningful insights to any U.S. hospital. Join us for a 60-minute presentation that will provide actionable insights to polish your brand and drive patient volume.

Learning Objectives:

1. Which award programs have the best marketing payback, and how to use them to support consumers' care decisions
2. Which regions and demographic groups respond most favorably to hospital awards
3. How quality awards inform how patients select their outpatient, emergency and specialty care providers
4. How to maximize ad dollars by promoting your awards to the right audience in the right channel
5. How the right messaging can ensure that your marketing efforts inspire action

* SHSMD U Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.