Using Consumer Industry Science to Turbocharge Your Hospital Marketing | Recording

Join health care consumer experts from Procter & Gamble and the automotive industry as they share how a consumer science, known as psychographic segmentation, is being applied in the health care setting to drive patient traffic, loyalty and market share. This webinar provides an overview of psychographic segmentation and a proven model for influencing health care consumer decisions and behaviors.

Watch this webinar recording to learn ways to:

• Describe psychographic segmentation and its role in health care marketing and patient engagement.
• Apply psychographic segmentation to your organization's patient acquisition, loyalty and service line marketing efforts.
• Demonstrate how psychographic insights and segmentation can greatly enhance the results over current marketing efforts.

Supporting Resources/Documents:

• Whitepaper: Psychographic Segmentation and its Practical Application in Patient Engagement and Behavior Change
• Connect with your peers on communications strategies on MySHSMD Online Community

Sponsored by PatientBond.*

Webinar Recording

* SHSMD Education Sponsored Webinars are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.