Measurement: Proving the Value of Marketing

Meaningful measurement is one of the most vital components to a successful marketing strategy. It allows you to gauge effectiveness of your campaigns, understand what's working for your target audience, and is a key tool for establishing your marketing budget. However, measurement often comes as an afterthought when developing new campaigns. Participants will learn best practices for integrating and effectively utilizing measurement as a key component to their marketing strategy.

Learning Objectives:
1.    Demonstrate how and when to incorporate measurement into your marketing strategy
2.    Identify solutions to common challenges marketers face when building a measurement program
3.    Examine ways to effective communicate the data and insights you are measuring
 

SPEAKERS
Ben Fuqua
Senior VP Analytics, Revive

Miranda Hickman
Director of Analytics, Revive

Tricia Denham
AVP, Communications and Marketing Innovation, Northern Light Health

*Sponsored by Revive Agency

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.