Marketing in a HIPAA World: Balancing Promotion of Care with Patient Privacy

Health care marketers are charged with promoting access to care. To do that, marketers need to meet potential patients where they are. Like it or not, online searches and social media are how people learn about preventative medicine, new procedures, and possible cures. This charge must be balanced with their other duty to protect patient privacy. Complying with rules like HIPAA helps keep patient personal health information out of the hands of someone who might use it in a negative way. But it also makes it more difficult for health care providers to accomplish their mission of improving access to health care for all. Join us to see how health care providers are successfully navigating this balance, and how they can effectively execute their mission without compromising patient privacy.

 
Learning Objectives:   
•    How HIPAA impacts the data marketers need to be successful 
•    Why tracking technologies from popular tools like Google Analytics, Facebook, and others creates risk for health care providers 
•    What approaches health care marketers can take to keep those tools running while staying compliant

SPEAKER
Ray Mina 
Head of Marketing
Freshpaint
 

Sponsored by Freshpaint*

* SHSMD Sponsored Webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.