Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study

 

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Presenters will give an overview of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study — the latest edition of SHSMD's popular survey report. This newly released report is based on a 2014 study of SHSMD and American Association of Physician Liaison members.

Health care organizations continue to leverage their physician relations programs to create and improve relationships with physicians. Improvement starts with baseline information from others in the industry and an understanding how peer programs function. In this webcast, you can expect to:

  • Acquire baseline information on program budgets, staffing, salary, priorities, outcomes and more
  • Identify opportunities for enhancing program performance and outcomes
  • Learn common challenges to meeting market and the changing demands of the healthcare environment

QUICK TIP: You can order your copy of Physician Relations Programs in Hospitals 2014: A SHSMD Benchmarking Study today!

Presenters:

Brian Borchardt, Director, Physician Relations, Baylor Scott & White Healthcare, Temple, TX

Kelly Campbell, Director of Clinical Marketing & Physician Relations, Seattle Children's Hospital, Seattle, WA

Cathy Mikelson, President, American Association of Physician Liaisons, Senior Physician Liaison, Penn Medicine, Philadelphia, PA