This resource showcases stories " and lessons learned " by a panel of hospital communicators from some of the most tragic headlines, including the Boston Marathon bombing, the San Bernardino shootings, and the Virginia on-air shootings.
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The 2014 Ebola panic provides a must-learn-from case study that helps us prepare for the inevitable next "epidemic"situation and improve all facets of day-to-day communications. Two veteran healthcare executives dissect what needs to change and how marketers/communicators can lead this effort.