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To help alleviate patient and community member fears about coming to the hospital during the pandemic for non-COVID-19 health care services, Beaumont Health launched a major multi-channel marketing communications campaign. The messaging focuses on reassuring them that the health system’s hospitals are safe places to come for care thanks to the thorough and aggressive precautionary measures that have been instituted.

Learn how one hospital expanded and promoted telehealth services after the COVID-19 pandemic began impacting patients' willingness to visit the hospital for care.