Resource Library

In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here are five tips for finding compelling health care stories in your organization.

SHSMD ADVANCE™ is a comprehensive learning framework that includes a series of skill building tools that will help you and your health care strategy team assess, build, and promote your strategic abilities.

A well told story can be a powerful marketing tool, especially in healthcare. One patient's experience can impact a prospective patient's thinking, actions, and behaviors, enabling them to explore potential healthcare decisions through a highly personal lens. This article explores the success of a campaign that El Camino Hospital implemented to share patient narratives.

In a high-risk, high-reward move, Children’s Mercy Kansas

Scripps cares for more than 500,000 patients annually, wit

As healthcare professionals, you are surrounded by the greatest stories on the planet. Your work isn't just about data and credentials. It's about people. It's about saving lives and changing lives, every single day. Here are a few ways to effectively tell a story.

We are in a renaissance. The rate of change in the healthcare marketplace is moving at an accelerated pace. There are more opportunities than ever before for healthcare strategists, but there are greater challenges to refine and build upon their skillsets in preparation for an unknown future. Read about the skills and attributes necessary to succeed in a rapidly evolving healthcare environment.

Learn how one health system has made a rapid conversion from a traditional marketing platform to an integrated, digitally focused program.

Learn how to define organizational personality, unify storytelling, and manage reputation with new tools and methods, all while building an engaged internal army.

This panel will provide insights on what makes for compelling engagement content, strategies for capturing and creating that content, tactics for growing your audience and evolving your program over time, and guidelines for respecting the patient's right to privacy in the process.

Here are answers to several questions about Spectrum Health's new approach to brand journalism.

Brooks Rehabilitation leverages video to share compelling patient experiences. Anyone who works in our field could tell you a touching tale of compassion or relate an inspiring story of recovery against all odds. This is what is unique about healthcare. Powerful stories are happening every day. So how do we effectively tell compelling stories that connect us with our audiences? How do we create content that engages by unlocking emotion?

How can the attributes and skills highlighted in Bridging Worlds be applied to take your team to the next level? This session will allow participants to explore these concepts through real-world case studies, gaining practical knowledge to apply within their own organizations.

Applicable to all levels of personnel, this competency model can be used not only to guide development conversations, but also to put an accountable structure and focus around your development plans.