CRM for Every Budget: You Don't Have to Go Big or Go Home

In a perfect world, every hospital would have implemented a full CRM/PRM database with all the bells and whistles 10 years ago. But, as we all know in healthcare marketing, budgets and resources can be limited, the RFP process can be daunting, and it can take years to get where you need to be. Learn how the University of Iowa Hospital and Clinics started small with a subscriber database and, after time, proved that a full CRM database was worth the capital investment.