From Hospital Employee to Brand Ambassador: Building Bridges Within the Community & Enhancing Your Brand

Leverage engaged employees and their community relationships by establishing an ambassador program. During this session, you will discover how to support your organization’s strategic goals and existing outreach efforts by activating the power of peer-to-peer influence among your employees within the community. Topics include how to form your steering committee and recruit ambassadors, inspire ambassador effectiveness and maximize increased access to schools, faith communities and other neighborhood groups. At the end of the session, you’ll leave with a sample application and key questions to help you develop your own ambassador program.

• Jenise Celestin, Director of Community Relations, Swedish Covenant Hospital