Growing Referrals Using Emerging Technologies

Accelerating growth begins with a robust referral community. This session will guide participants through the process of developing effective referring physician strategies and relationships. Through the experience of Henry Ford Health System, the presentation will highlight a case study featuring Henry Ford Transplant Institute's referral strategies and infrastructure, which has solidified the health system as an industry leader. Participants will learn how Henry Ford developed and used multiple digital and emerging technologies to enhance communication with referring physicians and ease the patient referral process, including the use of smartphone apps.