Improving Patient Access and Engagement for Penn Medicine

University of Pennsylvania Health System (Penn Medicine) sought out a way to better connect their physicians to the modern patient. In coordination with Clinical Care Associates, Penn Medicine’s employed primary and specialty care physician group, both organizations saw the immediate need to: Improve patient access, attract new patients, and increase patient retention.

Penn Medicine made its EMR implementation and utilization a top priority by incorporating Epic’s ‘MyChart’ scheduling module for its existing patients. The portal did not capture new patient bookings, presenting a unique challenge for the health system. It also was not able to reach patients from diverse digital pathways (i.e. health plans or healthcare content sites), or manage intake for specialists or ancillary services. Executives realized that a new patient acquisition strategy was necessary in order to bring more patients into the health system.

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