Lights, Camera, Action: How to Roll Out a Winning Video Content Strategy With No Budget

Your patients love them, search engines love them, and your leadership loves them. With an increase of 19.8% in the amount of time spent watching videos last year, demand for video is mounting. And the retention rate for visual information can reach 65% (compared to 10% for text). By grabbing existing resources to highlight in-house experts, learn how a small marketing team produced hundreds of videos to cover population health, patient experience, physician features, social media and content marketing with no budget. From playlists for service lines to how to talk about unmentionables, discover how to be a video content hero.

• Keith Whitworth, Director of Marketing, University of Arkansas for Medical Sciences (UAMS)
• Donna Hill, Marketing Strategist, University of Arkansas for Medical Sciences (UAMS)