Making the Most of Social Media: Managing Crisis and Improving Outreach

How can social media truly help your organization grow and improve its image? Kathy Wilets and Libby Mitchell from University of Utah Health Care will discuss how Twitter and Facebook can be your best friends in times of crisis, even when the trolls come calling. They also will discuss mobilizing physicians and staff on social media to get the optimal outreach. You'll learn how the organization used transparency and engagement to go from zero to hero in just 48 hours.