Optimized Target Markets, Modeled Data, and Intelligent Pre-selects

The purpose of this project was to give an overview and highlight how using modeled data, in combination with intelligent data pre-selects, can optimize response rates for patient and non-patient targeted marketing campaigns. These results show that when responders from specific digital marketing bariatric campaign channels (e.g., direct mail, keyword, interaction, referral) are compared with modeled best bariatric prospects, that the responders are found in the top-scored deciles from the bariatric propensity models.

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