Reputation + Location Data Management = A Healthy Holistic Marketing Approach

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While the healthcare industry is typically three to five years behind technology trends, hospitals and other providers are starting to fully realize the importance of social and hyper-local marketing " including formal ratings and informal reviews " as a significant driver of patient engagement. Healthcare professionals will discuss how providers and marketers can bolster their local listings and social reputation through a holistic approach to marketing efforts. This session will include a discussion on physician and hospital ratings, transparency, managing location data, and capitalizing on "near me"moments to better engage patients.

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