The Digital Edge: How Online Strategy Strengthens the Ties Between Hospitals and the Communities They Serve

Learn how your hospital can use the power of digital media to build relationships that are defined less by the transaction of care and more by the connection you forge by doing important work. This session will focus on how digital communications is being used by several hospital organizations to engage communities around the issue of health. Hear from members of the American Hospital Association, the California Hospital Association, and Blue State Digital about recent efforts in digital advocacy community building for My Hospital: Advancing Health in America, Our Health California, The Coalition to Protect America's Health Care, and others.