SHSMD Connections Social Media Toolkit

Share your insights, observations and excitement about attending SHSMD 2024 Connections! Don't know where to start? Check out the suggested message ideas below to get started!

Content Ideas for Social Success

Strategize how you can build brand awareness and community engagement with consistent content and outreach. Here are our recommendations for raising awareness about your products, building relationships, and promoting your attendance at the conference:

Pre-Show

• Take a picture of your team behind the scenes prepping for the conference.
• Take a team photo or video introducing your staff at your booth.
• Create a photo or video teaser of a new product launch.
• Emphasize an unveiling by sharing a picture of the product wrapped up or under a covering.
• Snap a picture with the product or packaging peeping out of the corner.

At the Conference

• Post a photo or a timelapse video of your booth setup.
• Create a behind the scenes video or Reel of your staff working the booth.
• Create a Reel that shows attendees interacting with your products. 
• Reveal teasers for new products.
• Highlight your products/product lines on display at your booth.

Post Conference

• Share photo and video highlights of your time at SHSMD 2024 Connections.
• Share photos of other attendees you met at your and during the conference.
• Show what you saw on the show floor when you were able to sneak away from your booth.
• Share photos of your team/staff back in the office settling in after the show.