Developing Digital Strategies in Health Care for 2017 and Beyond

 

SHSMD Education Sponsored Webinars


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Consumers increasingly turn to search for answers to health needs, questions and concerns. Searching online is often the first experience consumers have with your brand or serves as the one of the main entrance points to your website. In 2017, you need to not only make sure you are meeting consumers where they are but also are making them feel empowered and provide a seamless online experience.

Health care organizations are beginning to take notice as they invest more marketing resources in the digital space. According to eMarketer, health care and pharma marketers invested $1.67 billion in digital media in 2015. That number was expected to increase by 15.4% by the end of 2016, reaching $1.93 billion.

During this SHSMD webinar, Bluespire’s lead health care strategist and digital strategy expert will review spending regularities in the industry, cover emerging trends and outline specific search tactics that are available to health care marketers. They’ll also show why content and information on health care websites is a crucial component to SEO strategy and delivering on a positive online experience.

Learning objectives:

  • Learn about emerging trends and new tactics that are available specifically to health care marketers
  • Learn how to effectively use search strategies to get found by health care consumers
  • Discover how health care organizations are repositioning marketing resources and making digital a priority

Presenters:

Josh Dahmes, Vice President of Digital Strategy, Bluespire Marketing
Jennifer Kohnhorst, Healthcare Strategist, Bluespire Marketing

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.