Marketing Metrics that Matter: How to Present Analytics that Speak the C-Suite's Language

 

SHSMD Education Sponsored Webinars


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     View the SHSMD Education Recorded Webinar.

Health care marketers are being held to new levels of accountability in this data-driven and patient-empowered era. As health systems increasingly rely on the marketing department to attract and retain new patients, the C-suite expects for marketing to prove the value and return of their spend from brand awareness to an impact on the bottom line.

Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 28 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of marketing data and what metrics to report on to demonstrate the most impact.

Register today to learn how to:

  • Report the ROI of programs to gain internal buy-in and validate budget requests
  • Determine which technologies are needed to measure the impact of your marketing programs
  • Transform marketing into a revenue-generating department
  • Develop successful programs that do more than drive likes, shares, and click-throughs
  • Leverage marketing analytics to improve processes throughout the health system

Presenter:

Gary Druckenmiller, Jr., Vice President, Marketing Practice Leader, Evariant
Gary functions as lead strategist, digital marketing thought leader and C-level executive sponsor for all of Evariant’s enterprise clients, primarily focused on advising health system leadership of opportunistic methods to improve their digital presence and interactive growth potential. Prior to Evariant, Gary served as Vice President for Harte-Hanks, responsible for health care digital strategy and deliverables including multi-channel campaigns, paid digital media, social media, CRM and analytics. Gary has been with Evariant for 8 years and can be heard often on the hospital marketing speaking circuit. Gary has a Bachelor’s Degree in Marketing from Bentley University.

* Sponsored webcasts are educational offerings brought to you directly by and with support from paid sponsors. The content is educational in nature relevant to the SHSMD membership, and has been selected by the sponsor. The opinions expressed are those of the presenter and do not necessarily state or reflect the views of SHSMD or the AHA.