Market Research
Marketing expert Jaci Haack from Virgin Pulse will explore pivotal health care marketing moments and reveal how to stay one step ahead of the competition by leveraging consumer-level predictive analytics to pinpoint the perfect patient audience for your services and how to engage them sooner and…
Defending and justifying health care marketing and communication budgets and staff seems like a part of everyday life. A Steering Committee of your peers has helped identify the best information to collect for benchmarking – data that can be used to justify budgets and compare yourself to like…
From past attendees:"I found this to be a well-organized and thought out course. All of the areas presented on are relevant to our organization.""As always, great program! Love interacting with peers on the discussion boards too""A strong course which tailors to professionals with various levels of…
During this webinar, they will show how to understand potential patients as consumers, new market research on what drives hospital and health system choices and how to personalize marketing just like world-leading retailers
This credential series is divided into 4 parts, which together, cover the essentials of health care marketing.
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Join a panel of research pros from University of Illinois Hospital & Health Sciences System, The Blackstone Group and panel provider Cint moderated by marketing firm Laughlin Constable to learn about innovative options for conducting consumer research when time and costs are constraints.
When is digital media most effective?
Most surgical programs can tell you how many cases they di
Gaining a deep understanding of physician behavior by evaluati