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Join Gary Druckenmiller, Vice President, Marketing Practice Leader on March 28 as he shares how leading health systems have developed goal-driven marketing metrics within their organizations to substantiate their marketing programs. He will examine the availability, timeliness, and accuracy of…
How can a health system develop optimal new wellness programs tailored specifically to its unique market? That's the challenge Fairview Health Services, headquartered in Minneapolis, Minnesota, faced in 2015 as part of its strategy to develop new services that would meet the needs of the community…
Gundersen Health System is using an online consumer panel to make and validate marketing decisions. As hospital and health system leaders and marketers, we must evolve to meet the expectations of the engaged healthcare consumer. But how? Many of us have adjusted our business models or made changes…
As healthcare strategists, we may also long for a similar scorecard to help us turn potential opportunities into real winners. The hospital leadership at AAMC teamed up to pinpoint gaps in services as well as the missing pros—the physician specialists and other clinicians—that might help grow…
Learn how Lafayette General Health developed and deployed a partnership ranking decision tool to support its long-range strategic business objectives.
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can…
This webinar highlights findings from the recently released SHSMD white paper “Life Beyond Promotion: Core Metrics for Measuring Marketing’s Financial Performance.” You will learn the 17 core metrics and several key actions identified by health care marketing and finance leaders, which you can…
This session will present a case study for using data to identify and better understand the people you want to reach, from establishing objectives, through the process of designing and implementing a full-scale research study, to how to effectively use the research results.
Solving a communication and data analysis problem: to understand the impact of its marketing and promotions quickly based on data gathered monthly through the National Research Corporation (NRC) while telling a compelling, concise story to executives. Nineteen key categories were identified that…