Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Guides/Reports
The Early Careerist and Young Professional’s Guide
Webinars
SHSMD Member Orientation | Get the Most Value Out of Your SHSMD Membership
 
Webinar Recordings
Futurescan 2024 Webinar: Health Care Trends & Implications
Watch the on-demand webinar recorded on February 14, 2024, with a renowned futurist Ian Morrison, Ph.D.
Toolkits/Methodology
Futurescan 2024 PowerPoint Toolkit
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ…
Guides/Reports
Futurescan 2024: Health Care Trends and Implications
Futurescan is an annual publication for health care leaders, published by SHSMD in collaboration with the American College of Healthcare Executives (…
Presentation Resource
SHSMD Leadership Roundtable 2022