Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Magazine & Journal Articles
In today's healthcare landscape it's critical for marketing departments to be able to demonstrate they are not merely "a cost of doing business" but…
Magazine & Journal Articles
Ask the executive team at any of the 5,200 hospitals in the United States and they will likely tell you that local demographics, competition,
Presentation Resource
Disruptive innovators take root at the bottom of the market and relentlessly move upmarket. Whether truly disruptive or more incremental, rarely…