MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond
The technology landscape changed immensely in 2016, and continues to race ahead in 2017. The more things change, the harder it is for marketers to keep up. In this session: gain an understanding of the evolutionary impact of transitioning from a MarCom to a MarTech focus; learn about current influencers of digital transformation, strategy and marketing and what CMOs must do well in 2017 to succeed; understand how these changes impact key responsibilities e.g., patient experience, revenue growth, brand management; and leave with a framework for using these changes to the benefit your organization.
- Kathy Divis, President, Greystone.Net
- Karen Corrigan, CEO, Corrigan Consulting
Members, to view this protected content, log in above.
Related Resources
Toolkits/Methodology
The PowerPoint presentation features highlights from the latest edition of Futurescan. Ready for immediate use at your organization, you can employ…
Annual Conference
SHSMD Connections is the premier conference for health care strategists, marketers, communicators, and business development professionals. Join us…
Sponsored White Papers
See insights from across the industry to understand how patients are viewing TV across cable and streaming to inform targeting strategies for…
Courses
This course offers comprehensive insights into the strategic management of physician engagement to address the evolving challenges of recruitment,…
Seminars and Workshops
Guides/Reports
As patients become more consumer minded, marketing leaders are embracing technological and data-driven solutions that prioritize patient experience.…