MarCom to MarTech: What CMOs Must Do to Succeed in 2017 and Beyond

The technology landscape changed immensely in 2016, and continues to race ahead in 2017. The more things change, the harder it is for marketers to keep up. In this session: gain an understanding of the evolutionary impact of transitioning from a MarCom to a MarTech focus; learn about current influencers of digital transformation, strategy and marketing and what CMOs must do well in 2017 to succeed; understand how these changes impact key responsibilities e.g., patient experience, revenue growth, brand management; and leave with a framework for using these changes to the benefit your organization.

• Kathy Divis, President, Greystone.Net
• Karen Corrigan, CEO, Corrigan Consulting