Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Webinars
Highlights of the SHSMD Thought Leader Forum - Redefining the ‘H’: How Health Systems Must Evolve to Grow and Thrive
The Society for Health Care Strategy…
Guides/Reports
Redefining the "H": How Health Systems Must Evolve to Grow and Thrive
The report focuses on important strategic and financial considerations facing healthcare organizations today and provides examples from key industry…
Presentation Resource
New Found Revenue: Developing Signature Services
Attendees will learn how EvergreenHealth has leveraged its brand to create Signature Services as an additional revenue stream for the organization.
Guides/Reports
Executive Dialogue: Creating Paths for Action
The 2015 SHSMD Executive Dialogue report provides insights from industry thought leaders on the critical issues faced by these stakeholders, and the…