Behavioral Research

Definition: Understand principles of human behavior; observe and analyze behavior to understand and influence decision making. Example: Use nudge-type interventions for better outcomes.

Relates to: Tell Stories. Create Experiences

SKILL DEVELOPMENT RESOURCES

ONLINE RESOURCES

Market Strategy
Using the Voice of the Customer to Inform Marketing Efforts
What Marketing Research Can Learn from Behavioral Economics

BOOKS

Observing the User Experience, Second Edition: A Practioner's Guide to User Research, 2nd Edition

Gearing Up for Population Health: Marketing for Change

COURSE, WORKSHOP, OR SEMINAR

Market Research and Consumer Behavior
Observation


TOOL RESOURCES

Tools to support this skill may include:

Ethnography: Ethnography: Step-by-Step (Applied Social Research Methods)
Field Guides: Qualitative Research Methods: A Data Collector's Field Guide
Patient Intercepts: New Emphasis on Customer Service in Medicine
Patient Intercepts: The Patient Experience Toolbox: Providing Healthcare Leaders with Valuable Patient Experience Highlights

Related Resources

Presentation Resource
A Chief Medical Officer's Success Story for Physician Engagement, Referral Development, and Wellbeing
TMCA went from the 50th percentile to Top 10 nationally in terms of physician engagement and alignment, with double digit increases on the…
Presentation Resource
Accelerated Business Planning: Nimble Approaches to Compete in the New Environment
This session will explore how organizations have adopted new business planning models to identify opportunities and bring ideas to execution more…
Presentation Resource
Know Me.
Join us for details on recent marketing automation initiatives that have improved the experience for both the customer and the provider.
Presentation Resource
Ambulatory Care 2.0: Next Generation Network Design and Growth at an AMC
The speakers will discuss the design of a next-generation ambulatory care network that sustainably integrates services across the system and deploys…
Webinar Recordings
The Future Role of Health Care Strategy
This webcast will outline key concepts in SHSMD’s newly updated Bridging Worlds report, featuring fresh perspectives on the future role of the health…
Magazine & Journal Articles
Dare to Innovate: How to Advance Consumerism in Your Organization
When large, data-driven, consumer- oriented companies such as Google and Amazon announce they are entering the health care space, hospitals an