Resource Library

 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference providing real world examples and actionable insights for service line marketers.

    Check out this Power Point presentation from SHSMD Connections 2022 Conference about how health care marketers can minimize stigma and promote positive health care mindsets. 

    Check out this Power Point presentation from SHSMD Connections 2022 Conference covering digital communications strategies from two leading Midwest health care systems.  Session Topics: 1. Physician Marketing and Partnerships 2. Content Strategy 3. Data and ROI Measurement  

   

   

  Learn from this SHSMD Connections 2022 presentation how to think differently about your paid media placements.  

  Learn from this SHSMD Connections 2022 presentation how to create successful communications and outreach strategies that recognize social determinants of health. Learning Objectives

  Check out this SHSMD Connections 2022 presentation about how to efficiently improve your SEO strategy and increase traffic. Learning Objectives

  Learn from this SHSMD Connections 2022 session presentation about how to increase patient volume utilizing targeted marketing and communications systems. Outline

  Learn from this SHSMD Connections 2022 presentation how to analyze and improve health risk assessment performance. Learning Objectives

 

  Hear about post pandemic customer insights that are driving Beth Israel Lahey and Sharp Health to shape digital to respond to customers in this SHSMD Connections 2022 session presentation.

  Learn how to combat expensive, underperforming CRMs in your health care organization from this 2022 SHSMD Connections session presentation. Learning Objectives:

  Learn from this 2022 SHSMD Connections presentation how to assess and optimize your patient journey using digital marketing. Agenda

  Improve your content strategy to attract and engage executive level professionals with this SHSMD Connections 2022 session presentation. Learning Objectives

    Take a deep dive look at a digital content hub and review the framework for building a digital content hub for your organization in this SHSMD Connections 2022 session presentation. After this session:

  Learn about Marcom budgeting and how to maximize your spend in this SHSMD Connections 2022 session presentation. In this session

  Learn in this SHSMD Connections 2022 session presentation the research findings on what's coming and going in marketing best practices.

This session will help hospital marketers raise their own level of thoughtfulness as it relates to "pitching" their strategic business plans and budget needs to their senior leadership team. Through exploration of winning ideas and practices of big brands, this interactive session will be a real game changer for marketers.