This session will feature case studies and best practices to illustrate what it takes to manage and control a crisis. Also, participants will learn the "seven golden rules"of managing crisis communication and effective crisis media relations tactics.
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Role of the Communicator in Crises: Dissecting Tactics, Strategies, and Actions in Managing a Crisis
A renaissance in the use of commu
Here are answers to several questions about Spectrum Health's new approach to brand journalism.
In this session, you will learn how one healthcare system used an online brand experience survey to guide its website improvement efforts.
Once upon a time, hospital marketing didn't exist. Public relations functions were focused almost exclusively around media relations and what we called community relations. Then came marketing (with the glamour of advertising), the Internet, Facebook, Tweet, and pins. Community relations (CR) faded, got pushed to secondary priority status and then to the bottom of that "nice to do if we had time" list.