Health Care Marketing Plans That Work
A marketing plan serves as the blueprint for all marketing efforts. This publication by SHSMD author and renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:
- Performing a market audit
- Developing a market position
- Formulating marketing objectives, strategies and actions
- Establishing marketing measures
- Determining return on investment.
Throughout the book, Marlowe highlights best practices that are key to success in today’s highly competitive landscape. The publication also includes practical examples to assist you with marketing planning, as well as valuable insights from marketing professionals in the field.
Related Resources
Magazine & Journal Articles
Patient journeys are one of the hottest topics in health care marketing and with good reason. They can achieve excellent results by directing…
Magazine & Journal Articles
In an era when "content is king," storytelling has never been more crucial for setting a health care organization apart from the competition. Here…
Courses
SHSMD Credentials are awarded for successful completion of the following designated programs that confirm proficiency of a skill through testing,…
Presentation Resource
Vanderbilt University Medical Center (with their partner Modea) will reveal how their headless CMS provides greater flexibility and a readiness to…
Presentation Resource
Join Ochsner Health and White Rhino as they showcase the best of consumer interface design and share recent Ochsner.org redesign updates.
Presentation Resource
It is hard for a consumer to pick up a postcard from their mailbox and attend a surgical weight loss seminar right away. Good marketers are thinking…