Health Care Marketing Plans That Work
A marketing plan serves as the blueprint for all marketing efforts. This publication by SHSMD author and renowned health care marketing expert David Marlowe provides marketers from hospitals, health systems, medical practices and other health care organizations with a comprehensive overview of the major elements of a marketing plan including:
- Performing a market audit
- Developing a market position
- Formulating marketing objectives, strategies and actions
- Establishing marketing measures
- Determining return on investment.
Throughout the book, Marlowe highlights best practices that are key to success in today’s highly competitive landscape. The publication also includes practical examples to assist you with marketing planning, as well as valuable insights from marketing professionals in the field.
Related Resources
Presentation Resource
Presentation Resource
Participate in a panel discussion with marketing professionals from three rural hospitals to understand why you don't need the extensive resources of…
Webinar Recordings
With this shift to a digital marketing mindset comes a change in the skills and resources that compose a highly-functioning marketing team. This team…
Presentation Resource
Hear about the beautiful, symbiotic relationship when population health management teams with marketing to uncover the true benefit of their…
Magazine & Journal Articles
In 2013, Boston Medical Center (BMC) began a five-year strategy to recruit more than 45 additional general internal medicine and family medicine…
Presentation Resource
Leverage the revenue producing results from your marketing efforts to support and grow marketing budgets and change the way your organization thinks…