Make the Leap to an Integrated, Multichannel Digital Marketing Campaign . . . The Results Are Amazing

In this session, hear about Saint Thomas Health's lung cancer multichannel marketing campaign. Learn full and complete insights into best practice implementation, tactics, and results for a digital marketing campaign and which channels performed best e-mail, direct mail, SEO, SEM, banner ads, content optimization, campaign landing page, or social. Hear how to implement an effective multichannel campaign at no or low cost using non-paid channels, and which no-cost or low-cost channels you already own drive consumer response. We will also discuss channel response attribution tactics for phone and e-form as well as campaign tracking metrics and reporting.